Blippi is the highest earning YouTube channel, with a potential of nearly £1 million a month from advertising, according to new research.
Virtual home learning has rolled over into 2021, and much to many parents’ dismay, they will have to once again juggle work with childcare and homeschooling. It’s not all doom and gloom though, as some internet providers are working to offer free Wi-Fi to households to ensure children’s at-home learning can continue.
With this in mind, BroadbandDeals.com decided to investigate popular education-based YouTube channels and calculated how much revenue their content could potentially be earning on average throughout lockdown.
BroadBandDeals.com looked at the highest subscribed channels that focus on core subject areas on the UK national curriculum, as well as some channels that cover multiple subjects.
The Results
Former US Airforce serviceman Blippi could be raking in the most pounds, with a potential maximum earning average of £822,400. Despite having the most followers (13 million), TEDEd is in second place, with a maximum potential earning average of £97,900 a month. In third place is PeekabooKidz, with a potential average earning of £49,400 a month.
In sixth place is Operation Ouch, identical twin doctors with the hopes of demystifying hospitals for children, they focus on biology, health, and science topics – but can only earn a potential average of £9,700 a month.
In 10th place is National Geographic Kids – despite having the lowest number of average views, the channel does not have the lowest number of subscribers! Creators of this channel could earn a potential average of £5,800 a month.
Not only can BroadBandDeals.com provide information on potential average earnings for these channels, but they can also help direct parents who may be struggling to find quality, educational content for their children.
BroadbandDeals.com surveyed 2,872 parents in the UK who have been affected by school closures and found that 89% were in favour of letting their children learn through YouTube.
36% of parents will watch a video first before allowing their children to view it, so that they can check for inappropriate or age-related content. Parents who worked from home were 5x more likely to take advantage of educational videos than those parents who were at home, but unable to work. Some work-from-home parents (29%) feel pressured into neglecting their own work to ensure their kids’ educational needs could be met, whilst others (16%) reportedly took advantage of ‘flexi-time’ schedules to rebalance their work/home life accordingly.
This study also found that 54% of parents enjoy getting sweaty with their kids when following along with Body Coach Joe Wicks
Methodology
BroadbandDeals.com scoured the YouTube educational category for the most subscribed to video channels aimed at teaching children. Utilising the analytical tools Influencer Marketing Hub and Social Blade, they calculated the maximum potential earnings for each of the YouTube channels based on their average monthly viewing figures. These values are predicted earnings, dependent on monetisation and subject to YouTube guidelines. All figures were collected on 07/01/2021 and are accurate as of then.
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