Ad monetisation platfrom Smart AdServer has acquired DynAdmic, an integrated video advertising marketplace.
The acquisition will accelerate the growth of Smart’s CTV and media services, and cements the company’s shift towards the demand side.
DynAdmic’s technology and operations will be integrated within Smart’s offering to provide buyers with unique, cookie-free contextual targeting capabilities, better aligning ad campaign performance goals with user privacy requirements.
“Leading independent ad monetisation platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services organisation.”
Smart AdServer, the leading independent ad monetisation platform, today announces its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services. DynAdmic’s technology and operations will be integrated within Smart’s offering to provide unique media solutions to buyers and bring a new exclusive monetisation channel to media publishers. The combined group will benefit from unique cookie free contextual targeting capabilities to better align ad campaign performance goals with user privacy requirements.
Founded in Paris in 2012, DynAdmic has grown internationally with 7 locations (US, France, Germany, Mexico, Brazil, Colombia and Dubai) and earns 60% of its revenue in the US. With 120 employees, DynAdmic achieved 32% growth in 2020 and is growing by 90% in H1 2021. Its proprietary audio and video content recognition technology offers advertisers a unique cookie-free contextual targeting solution. DynAdmic operates exclusive video advertising campaigns, 40% of which is for OTT and Connected TV.
“We are impressed by the technology and expertise developed by DynAdmic to bring superior performance to brands and agencies with OTT and CTV contextual targeting.
The addition of DynAdmic complements Smart’s cookie-free and CTV strengths, which are the most critical shifts in our industry, explains Arnaud Creput – Smart CEO. This acquisition also accelerates our strategic development in the United States. We remain dedicated to creating a scaled independent alternative to the dominant platforms with a strong commitment to privacy, transparency, innovation and performance.”
Following the acquisition of LiquidM in December 2019, as well as the launch of its “direct buy” platform Smart Buyer Connect, Smart’s acquisition of DynAdmic is a natural evolution to continue to answer the market’s challenges and accelerate the company’s growth globally. While providing managed media solutions, DynAdmic fully aligns with Smart’s existing offering and its ongoing strategy to invest in technologies and media services that serve media buyers and bring them closer to quality publishers. Smart’s publisher clients on the other hand will benefit from increased demand through a new monetisation channel within the platform.
“We are delighted to join a pioneer and leader of our industry and we consider Smart to be the ideal partner for us to achieve our growth journey. We share the same values of independence, excellence, and innovation, explain Stéphane Bonjean – DynAdmic’s CEO and Bruno Champion – CTO. Smart’s full-stack capabilities will allow us to rapidly integrate with their platform which, along with their strong technology, expertise and global presence, will generate significant value for our clients and partners.”
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