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Ryan Holmes
Jul 15, 20191 min read
Outbrain gets 200m funding boost for content marketing
Native ad platform Outbrain has secured $200 million in funding from Boston-based investment manager The Baupost Group. “We are excited...
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Ryan Holmes
Jul 15, 20192 min read
Barclaycard sponsors summer gigs with AR campaign starring Anne-Marie
Barclaycard sponsors summer gigs with AR campaign starring Anne-Marie Global and Barclaycard have unveiled a new multi-platform AR...
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Ryan Holmes
Jul 14, 20193 min read
Voice tech trends: users move from awareness to purchase
Voice tech trends: users move from awareness to purchase Nearly all (91%) of users of voice assistants search the internet with their...
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Ryan Holmes
Jul 13, 20192 min read
TED and Clubhouse partner with social audio lineup
TED’s Clubhouse Club will host a series of rooms across the summer, bringing talks from notable guests to Clubhouse members. This...
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Ryan Holmes
Jul 13, 20192 min read
Euro final: England fans ‘most active on social media’ as Volkswagen wins brand battle
There were three times more mentions of ‘it’s coming home’ than ‘forza azzurri’ across worldwide Twitter on Sunday as Italy faced England...
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Ryan Holmes
Jul 13, 20193 min read
Reddit ad expansion: Australia
Following Reddit’s successful market entries in Canada and the UK, account teams and a dedicated office launched in Australia as the...
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Ryan Holmes
Jul 13, 20197 min read
Global ad spend trends: 12.6% increase as countries recover from pandemic
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global...
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Ryan Holmes
Jul 13, 20192 min read
AdsWizz AI tool matches background ad music to each listener: Dunkin’ first brand on board
AdsWizz AI tool matches background ad music to each listener: Dunkin’ first brand on board Audio and podcast technology solution AdsWizz...
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Ryan Holmes
Jul 13, 20192 min read
Customer service complaints hit 6-month high: People tired of Covid ‘excuses’
Customer service complaints hit 6-month high: People tired of Covid ‘excuses’ The number of complaints about poor customer service in the...
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Ryan Holmes
Jul 13, 20191 min read
Starcom launches media booking bot to help advertisers ‘save thousands of hours’
Starcom launches media booking bot to help advertisers ‘save thousands of hours’ Media agency Starcom has developed an automated media...
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Ryan Holmes
Jul 12, 20192 min read
Smart acquires cookie-free CTV and video advertising platform DynAdmic
Ad monetisation platfrom Smart AdServer has acquired DynAdmic, an integrated video advertising marketplace. The acquisition will...
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Ryan Holmes
Jul 9, 20192 min read
Taboola begins trading on Nasdaq under symbol “TBLA”
Native marketing technology company Taboola has become a publicly listed company trading on Nasdaq under the new ticker symbol “TBLA.”...
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Ryan Holmes
Jul 8, 20192 min read
Kin + Carta ramps up pan-European expansion with new Greek office
Kin + Carta ramps up pan-European expansion with new Greek office Digital transformation consultancy Kin + Carta is opening its doors in...
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Ryan Holmes
Jul 8, 20192 min read
McLaren Racing picks Alteryx for analytics automation and data science
McLaren Racing picks Alteryx for analytics automation and data science McLaren Racing and Alteryx have announced a multi-year technology...
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Ryan Holmes
Jul 8, 20192 min read
IRIS.TV partners with PubMatic to expand contextual targeting for connected TVs
IRIS.TV has partnered with PubMatic to provide media buyers with more tools to conduct programmatic marketing on connected TVs. Media...
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Ryan Holmes
Jul 8, 20193 min read
Brands pressured to hit sustainable advertising goals in next five years
Brands pressured to hit sustainable advertising goals in next five years Over two-thirds of leaders in advertising, across the UK (72%)...
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Ryan Holmes
Jul 8, 20192 min read
Pinterest embraces body neutrality and acceptance with new ad policy
Pinterest has announced an updated weight loss ad policy that prohibits all ads with weight loss language and imagery. Across the...
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Ryan Holmes
Jul 7, 20192 min read
Smart tech ‘crucial to rebuilding trust in public transport after pandemic’
Smart technology must be at the heart of British public transport systems to help regain public trust in its safety and security,...
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Ryan Holmes
Jul 7, 20192 min read
Jack Daniel’s launches scented outdoor ads for Tennessee Apple drink
Jack Daniel’s has launched a campaign for its new Tennessee Apple drink that uses dynamic creative and will activate a scent when...
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Ryan Holmes
Jul 7, 20192 min read
Advertisers want more access to and control of data to shape campaigns
Advertisers want more access to and control of data to shape campaigns Advertisers want more control of and access to consumer data to...
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