Ozone Project launches ‘Attention Index’ to measure campaigns Digital ad platform The Ozone Project has launched a bespoke measure of...

Anzu and OpenX partner to bring programmatic in-game advertising to brands In-game ad platform Anzu.io has struck a partnership with...

YouTube buys Indian video ecom platform Simsim Indian social commerce firm Simsim helps small businesses ecommerce by introducing them to...

Digital agency trends: 71% increased demand for content marketing during Covid-19 Over two thirds (67%) of agencies have hired during the...

Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year Global adspend will exceed the pre-pandemic peak by...

Most loved brands in the UK: Everyone loves Netflix (except Gen Z) There is a sharp generational divide in UK’s online viewing habits,...

Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as...

Just looking: 95% of B2B buyers are not looking to buy today The number of B2B buyers looking to make a purchase in any given period is...

Meat-free food brand Taste & Glory have launched a £1m campaign, “Notoriously Glorious”, showcasing its new name and taste credentials....

AliExpress launches Tokyo Olympic games initiative Chinese ecommerce giant AliExpress has launched of ONE FLAG, a global initiative which...

Mediaocean buys Flashtalking to boost omnichannel advertising Advertising platform Mediaocean is to acquire independent ad management...

Facebook and Instagram take on TikTok with this massive fund of bonuses and incentives to encourage content creators. They’re battling...

Clubhouse has moved beyond audio chat and launched its first text-based messaging feature. ‘Backchannel’ lets people send text messages...

Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed...

GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach Almost half (43%) of UK organisations have had a data...

Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth. The...

Phishing and web-based attacks ‘most common among Europe’s SMEs’ Small and medium-sized enterprises (SMEs) have become a desired target...

Adnami partners with SeenThis as to enable fast video streaming in high impact formats Tech company Adnami has announced a partnership...

Impact appointed by Skyscanner to boost affiliate and performance partnerships Partnership automation platform Impact has teamed up with...

TikTok is launching a new TikTok TV app on Amazon Fire TV devices – bringing TikTok’s trending content to TV screens across Europe....