AI in Marketing

Ad regulation: Which brands breached advertising rules the most?

Online shoppers ‘shunning influencers in favour of authentic content from real consumers

Nationwide launches Alexa and Google Assistant skill to give house-hunting

Flashtalking partners TVSquared for incremental reach on converged TV campaigns

Takumi acquires media buying agency Unieed

Carex partners Manchester Airport with new ‘Get Moving Again’ campaign

OREO teams up with Global to launch #BackToLive music event campaign

IAS teams with The Global Disinformation Index to transform how brands avoid misinformation

DoubleVerify boosts brand safety tool for advertisers on YouTube

Laithwaites sponsors Sky Sports series ahead of South Africa rugby tour

Taboola buys Connexity to bring personalised ecommerce recommendations to native ads

IPA report: UK marketing budgets grow for the first time since start of pandemic

Feeling seen: Brits name their favourite diverse advertising campaigns

Outbrain gets 200m funding boost for content marketing

Global ad spend trends: 12.6% increase as countries recover from pandemic

Smart acquires cookie-free CTV and video advertising platform DynAdmic

Taboola begins trading on Nasdaq under symbol “TBLA”

IRIS.TV partners with PubMatic to expand contextual targeting for connected TVs

Pinterest embraces body neutrality and acceptance with new ad policy